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Brand that “shields” sofas makes offensive for franchises in RS

Upholstery hygiene company, CleanNew is boosting its offensive in the Rio Grande do Sul market. With two franchises in the state and one more scheduled for the beginning of 2019, the Rio Grande do Sul market represents 10% of the company's revenues, estimated at R$ 8 million for the year.

CleanNew also does waterproofing, which it calls “shielding”. It has been operating for two years in expansion through franchises and reached 22 units. In Rio Grande do Sul, operations are located in Porto Alegre and Passo Fundo.
– The next one will be in Caxias do Sul – warns the company's CEO, Fritz Paixão..

Within the strategy of growing in the Rio Grande do Sul market, CleanNew will be one of the official partners of the EliteDesign Show. The event will be held from September to November in Porto Alegre.

Also in 2018, CleanNew starts internationalization. It will start operating in the United States, Agentina and Colombia.

As the model can be a home office, there is no need for a physical store to be a CleanNew franchisee. There is brand interest in having operations in Pelotas, Santa Maria, Santa Cruz do Sul and Rio Grande..

The franchise fee varies from 20,000 to R$80,000, depending on the number of inhabitants. A working capital of 8 thousand is required. The payback period is between 10 and 12 months.


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