Cookies consent
We use cookies for a better experience.
Select the service and be surprised
Schedule an experience.
Technology and inovation
The largest upholstery cleaning and shielding network in Latin America.
Schedule an experience.
The largest upholstery cleaning and shielding network in Latin America.
CleanNew was born to be a new concept in waterproofing and cleaning upholstered furniture. Using high quality raw material with the most modern technology in the textile area, CleanNew has developed a unique and innovative service called shielding, which can increase the useful life of upholstered furniture by up to three times.
Through Nanotechnology, CleanNew brought to Brazil an exclusive system that meets the most demanding customers, always preserving the original characteristics of the fabric, without changing its texture and color.
Our team has qualified consultants and technicians, always aligned with our policy of excellence and continuous improvement in the customer service system. Welcome to CleanNew, a new concept in upholstery cleaning and protection!
Brand purpose
To be a reference in the dry cleaning and upholstery shielding market in Brazil and worldwide. We always seek to exceed the needs of our customers by acting with ethics, education, enthusiasm and commitment.
CWith 7 years of intense performance in the Brazilian franchise, CleanNew has become the most awarded company in the sector. Its strong brand identity combined with its innovative business model turned a car wash company into one of the biggest success stories in Brazil and abroad. These are some of the main reasons that made CleanNew present in 6 countries and expanding with the opening of 6 more units in 3 continents.
Our success story starts from the foundation in 2015, when CleanNew was awarded a Success Story by SEBRAE. In 2016 we faced the challenge of franchising and in the first year we reached an exponential growth of 3000%. In 2018 we expanded our operations, this time in the international market, with units in the United States, Argentina and Colombia, the latter with above-average results and impressive profitability of up to 50%.
In 2019, we were awarded as one of the 10 best cleaning and conservation franchises in Brazil. We obtained the ABF (Brazilian Franchising Association) international seal in the Senior category for our innovative and highly profitable business model for 3 consecutive years (2019, 2020 and 2021).
In 2020, we were finalists in the International Success Story of the Franchising Brasil Award. And following the successful recipe that brought us so many achievements, during the COVID 19 pandemic we reinvented ourselves and increased our revenues by 95% in Brazil, 307% in Argentina, 33% in Colombia and 63% in the United States, demonstrating that even in difficult times, we were able to adapt our business model to the most adverse circumstances.
Therefore, in 2022, we received the Brazilian Franchise Oscar from ABF, the seal of excellence in franchising. This year is also a milestone in our history, as we begin our expansion in Europe, with two units in Spain, and in the Middle East, with units in Dubai and Abu Dhabi. This is part of our strategy to transform CleanNew into the largest company in the world in the upholstery and shielding cleaning segment.
Armor Upholstery is an exclusive fabric protection system and a registered trademark by CleanNew that promotes the waterproofing of sofas, upholstery and mattresses, and can increase the useful life of the piece by up to 3x.
With high quality raw materials and the most modern textiles, we use a product that preserves the original characteristics of the fabric, without altering its texture and color.
CA CleanNew brought to Brazil the Environment Sanitization system with Ultraviolet-C Technology. In this system, a powerful disinfectant agent is associated with a high-frequency germicidal lamp that emits UV-C radiation that disintegrates the DNA of mites, fungi, bacteria and viruses, keeping the environment clean, safe and sanitized for up to 12 days.
Keeping your upholstery clean goes beyond aesthetic concerns. The accumulation of particles, in addition to damaging the beauty of a piece, can interfere with the health and well-being of your family.
Our hygiene service is much more than a simple sofa cleaning. In our formulation we use a powerful bactericidal agent that, in addition to revitalizing the tissue, will eliminate about 90% of the agents that cause allergic processes, such as fungi and bacteria.
All leather upholstery needs periodic care, as it suffers constant aggression that can damage the fabric, causing dryness and irreversible cracking. CleanNew's leather hydration process reaches the deepest layers of the fabric, revitalizes the leather and keeps it looking new for much longer.
Have your financial independence and write a new chapter of your story
With 8 years of experience, CleanNew became a reference in Brazil, expanded to Latin America and has been surprising countries like the USA and the United Arab Emirates. All this due to its strong brand identity, products and innovative business model, which have attracted many investors. With manuals, defined processes and on-site supervision, CleanNew offers complete support to develop and boost your franchisees.
Everything that is done with love and dedication is perfect! Through CleanNew I discovered the pleasure of working! Happy to be part of the CleanNew Family!
Franchisee João Pessoa - Brazil
What I love about working as a CleanNew franchisee is knowing that we go beyond customer expectations! Being able to surprise them with the result of our work gives me the certainty and satisfaction of being on the right track.
Franchisee Florianópolis and Balneário Camboriú - Brazil
The company that most innovates in the dry cleaning and upholstery shielding segment.
Above all, a franchisee must have dedication and availability. What it means to work directly and daily, always looking for opportunities and improvements for your business.
CEO CleanNew
I see CleanNew as a big family, I still don't know everyone, but indirectly our workforce is closely linked to Brazil, and now with other countries, with the internationalization of the brand. With dedication, work and good management, the result will undoubtedly be a success.
Franchise Porto Alegre - Brazil
CleanNew mudou completamente a minha vida para melhor! Sem dúvidas a melhor escolha da minha vida foi entrar para a equipe, hoje me sinto realizada profissionalmente. E o melhor de tudo é ver nossos clientes satisfeitos, isso torna minha escolha mais segura.
Franchise Recife - Brazil
Above all, a franchisee must have dedication and availability. What it means to work directly and daily, always looking for opportunities and improvements for your business.
Entrepreneur Fritz Paixão says that working with upholstery cleaning was never his life's dream, but that he embraced the opportunity when it arose. Created in 2015 in a condominium parking lot in Salvador, CleanNew is a network of franchises specializing in upholstery cleaning and shielding. Business expectations are...
Read more >>
Increasing revenue by 25% and earning BRL 25 million are the objectives of Bahian entrepreneur Fritz Paixão, 36, for 2021. He is the owner of CleanNew, a cleaning and upholstery shielding franchise, with operations in the United States (Miami and Orlando ), in Colombia (Barranquilla, Bogotá, Cali) and Argentina (Buenos Aires), in addition to Brazil, where...
Read more>>
His path as an entrepreneur was long and diverse. Graduated in physiotherapy, he worked with fish farming, performing arts and even TV presenter. Until, in Salvador, Fritz Paixão had the idea of investing in an automotive dry cleaning service. Autoclean was born at the end of 2014, a company focused on intelligent washing. "Started to...
Read more >>
We use cookies for a better experience.